Shoppers Stop plans to target youth for its revival

By

Maverick Martins

Published
May 25, 2017

India’s leading retail store is planning to target the youth for its revival and plans to introduce a host of strategies including fresh store design, better experience, youth-focused brands and a reinvigorating online presence to create greater connect with young consumers, according to a report in the Economic Times.

 
The retailer has planned 60 crore to invest in infrastructure, technology and space. So far, the retailer said, they have invested Rs 45 crore in technology.
 
"The younger customer between 18-25 years of age is currently shopping a lot online and our presence there isn’t very large. Certain brands are only available at our store. We do believe that the younger customer needs to be brought into the store again and again,” said Govind Shrikhande, managing director, Shoppers Stop.

He said Shoppers Stop is optimistic about picking up traction dramatically. For that, Shoppers Stop plans creating ‘transformation’ experience in its stores.
 
Additionally, it said, they have aligned resources to work in online channel and an infrastructure that allows the entire supply chain to be connected to the critical stores and online.
 
“While the overall growth only grew by 10% last year, the online segment grew by 50%. For the coming year, it’s going to be at-least 100% growth,” Shrikhande added further.
 
Shopper Stop which operates 80 stores in 38 cities, plans to open 5 new stores in the coming financial year.