Shoppers Stop launches 'Wardrobe Refresh' campaign to acquire new customers

By

Maverick Martins

Published
Sep 27, 2018

India’s leading fashion and beauty retailer Shoppers Stop has launched its 'Wardrobe Refresh' campaign, which is aimed at acquiring new customers.

Shoppers Stop ‘Wardrobe Refresh’ campaign is targeted at the youth and will see the latest collections and offers from over 150-plus brands across online and pan-India Shoppers Stop stores.
 
With the campaign, Shoppers Stop is unperturbed with the heavy discounts offered by online players and confident of generating good sales this festive season. Shoppers Stop had registered a total income of Rs 834 crore ($121.6 million) for the first quarter this fiscal with a 363 percent rise in net profit.

Commenting on the launch of the ‘Wardrobe Refresh’ campaign, Uma Talreja, Chief of Marketing, Shoppers Stop Ltd, in a statement said, “Shoppers Stop is a very strong brand and enjoys a following of its core customers since many years. The market has been under pressure from discounts by online players, however, our core customers represented by our First Citizen base continues to shop with us and contribute to approximately 75% of our sales even now.
 
“The campaign plays on these strengths and is aimed at acquiring new customers using the advantage we have of a wide category mix and a strong set of brands enabling us to offer the best of fashion to consumers in India. The campaign attempts to bring back the joy of dressing up and shopping vis-a-vis the lure of discounts that is prominent today.”
 
Shoppers Stop currently has 83 retail outlets in 38 Indian cities and plans to invest Rs 120 crore ($18 million) on expansion and renovation in 2019.