Shoppers Stop goes digital, partners with ToneTag for contactless payments

By

Maverick Martins

Published
Mar 27, 2017

Fashion retailer Shoppers Stop has partnered with proximity communications firm ToneTag to integrate and deploy the latter’s sound-based contactless payments across its stores.

The technology will enable customers to make cardless, cashless and contactless payments at stores across India. The technology uses sound-waves from mobile phones to make electronic payments.

Through this partnership, Shoppers Stop is looking to beef up its digitisation play across stores.

"Our paramount focus is to offer our customers a convenient, fast and enhanced shopping experience. With ToneTag's sound-based technology, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience," Govind Shrikhande, Managing Director Shoppers Stop told the Economic Times.

ToneTag's technology uses audio signals or 'tone tags' for data exchange between devices. Payment instructions can be transmitted, using a sound signal, through a traditional phone line, without any additional hardware or software requirements or dependencies.