Published
Jul 16, 2018
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Shoppers Stop announces omni-channel strategy for 2018

Published
Jul 16, 2018

​The multi-brand e-commerce platform Shoppers Stop is investing in an omni-channel strategy and plans to be debt-free by the end of the financial year, as it continues to open brick-and-mortar stores.

Shoppers Stop is investing in an omni-channel strategy and plans to be debt free by the end of the financial year


Shoppers Stop sees omni-channel as the way to become debt free and grow the business in the current retail climate.

“We aim to be completely debt-free by financial year 2018-19," said Shoppers Stop in its annual report for 2017-18. 

The business will continue to expand both online and offline, as well as strengthen its links between the two.

"We plan to open 4-6 department stores and 8-10 beauty stores each year for the next 3 years to reach a wider and broader footprint,” said the business. “Where our physical stores are not present, our online shopping site will give customers the joy of shopping at a single click. Our robust investment in omni-channel will continue steadfastly." 

Shoppers Stop expects over 100 percent sales growth, which will help it to clear its debts. Last year, the business reduced its debt by Rs 508 crore ($76 million) and its current debts stand at Rs 87.35 crore at a standalone level and Rs 125.34 crore at a consolidated level.

Shoppers Stop currently has 84 brick-and-mortar stores across in India, six being located in airports, as well as 13 HomeStop stores. Last year, the business sold a five percent stake to Amazon India and this is expected to continue to drive online sales. 

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