Shilpi Gupta’s Surkhab to launch in India with ‘Royal Heritage’ collection

By

Maverick Martins

Published
Mar 15, 2018

Dubai based designer Shilpi Gupta will foray into the Indian market with her brand Surkhab’s latest new 'Royal Heritage' collection. The designer will be launching the collection which is poetic ode to the wondrous world of art and design at the Bikaner House on March 16.
 

The designer is expecting a good response in the Indian market after the success in the Middle East. It will further consolidate its position in Dubai which it considers an important market even while in expands in the Indian market.
 
“We are excited about debuting in India with our ‘Royal Heritage’ collection. Craftsmanship plays a vital role for us, and every garment has an artisinal touch. We have taken inspiration from the royal ‘Gharanas’ of India and have chosen techniques and fabrics which inspire us to create fresh, idealistic garments with a story behind them,” Gupta told IANS.

“After exploring the international market for 2 years, I felt Indian embroidery and heritage is appreciated so much globally, it would be natural for us to launch in India. My label was highly appreciated in Dubai by both Indian and Middle East people and I felt this was the right time to enter the Indian market,” said the designer.
 
“Dubai will always be a focus since we are a well-established bespoke brand in the Dubai market and have a loyal client base for our customized trunk services,” she said.