Shazé to make all future stores "experience stores"

By

Isabelle Crossley

Published
Jun 22, 2018

After opening its largest brick and mortar store yet last month, Shazé will now make all future outlets “experience stores” as the brand uses technology to ameliorate its offline retail experience.

Shazé recently opened a 2,400 square feet store in the Worldmark at Aerocity in Delhi which pioneered what will be the brand’s store concept moving forward. “We have also incorporated a digital screen on one of the windows that plays our brand videos. This gives a glimpse into the world of Shazé, to anyone who is walking by. They’re a great way to hold the attention of passersby,” Shazé’s Owner and Managing Director, Samrat Zaveri, told IndiaRetailing.

Explaining the new technology that the brand has rolled out at its latest store, Zaveri explained: “To enhance customer experience inside the store we have used technology by way of interactive product display. Our watch and perfume range is showcased using this technology. Whenever a product is picked up, a video plays showing the features of the product. Once the video ends, customers can tab on various prompt buttons to get more information.”

The brand also plans to use the new store and its technology for product launches in the future. Moreover, Zaveri stated that all future stores will follow this concept. “To stay relevant to our clientele we are definitely looking at introducing the latest technology and offer comfortable and welcoming environment,” Zaveri explained. As the line between online and offline retail blurs with many brands embracing an omni-channel approach, the use of technology in stores such as Shazé’s may become ever more important.