Published
Oct 5, 2017
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Shades of India opens store in Gurugram, plans one for Mumbai

Published
Oct 5, 2017

Shades of India, a traditional lifestyle brand has opened a store at Emaar Palm Spring Plaza at Golf Course Road in Millennium City, Gurugram. This is the second store of the brand in the country after Delhi and is planning to add another one in the coming months in the city of Mumbai.
 

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"We already have a flagship store in the Meherchand Market in Delhi and some 10 shop-in-shops in major cities. But we have been looking for a high visbility space in Gurgaon (Gurugram) which has grown at a breakneck speed but lacks innovative shops in apparel and lifestyle and this place suits us perfectly," said the company's chairman David Housego in a statement.
 
"We are very niche and this is our passion. We feel comfortable working with such ambience and we have a strong clientele too here. We had a gut feeling and we opened this store," Mandeep Negi, design director added.

Shades of India, is internationally known as one of India’s most creative textile companies. Its product range includes apparel, fashion and interior accessories, and home furnishings. In apparel, it launches six collections a year of which the most recent are Cinnamon, Borte, Baiyu and a Collection of Conversations.
 
Founded in 2012, Shades of India now sells through over 20 outlets in India and through its own online portal, Good Earth stores and the Jaypore on-line site.

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