Selected Homme opens first store in Mumbai, plans expansion to multiple markets

By

Maverick Martins

Published
May 10, 2017

Selected Homme the fashion-forward Scandinavian brand launched its first standalone store in Mumbai and has plans to expand to multiple markets across India.

The store is located on the second floor of the city’s most opulent and luxurious fashion destination – Palladium and spread over 1200 sq ft.

“Selected Homme is all about premium fabrics and classic styling with a strong focus on quality. The collection complements the modern lifestyle and seamlessly adapts to the fashion preferences of young as well as mature men. We are extremely proud to launch the exclusive Selected Homme store in Mumbai a look forward to address more markets” Vineet Gautam, Country Head, Bestseller India said in a statement.

The store was inaugurated by Bollywood’s father – son duo Anil Kapoor and Harshvardhan Kapoor.

Anil Kapoor said, “It feels great to be associated with Selected Homme, the brand is a unique interpretation of the contemporary man. The fabrics used reflect rich taste and the attention to detail speaks volume about craftsmanship.”

Bollywood’s newest fashion icon, Harshvardhan Kapoor said, “Selected Homme is a brand for every man that desires a suave wardrobe. The collection is dynamic and offers must-have wardrobe essentials for the modern man”.

Selected Homme is owned by Bestseller, the Danish clothing company which operates brands like Jack & Jones, Only and Vero Moda. The brand is present in 15 countries through more than 2500 wholesalers worldwide.