Sangeeta Pendurkar appointed CEO of ABFRL Pantaloons Division

Aditya Birla Fashion and Retail Ltd (ABFRL) have appointed Sangeeta Pendurkar as the Chief Executive Officer (CEO) of its Pantaloons Division. She is expected to take charge on December 18, 2017.
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The position was left vacant after Shital Mehta had resigned from lifestyle apparel retail division as the CEO in September to join Max Fashion in India. Pendurkar will be reporting to the business head of the division Ashish Dikshit, the company said in BSE filing.
Sangeeta will have a tough task on her hands as she would look to revive the falling fortunes of the company in the next quarter.
Aditya Birla Fashion and Retail revenue was down 4.4 percent to Rs 1804 crore (approx $277.9 million) in the quarter ended September 2017, posting standalone net loss of Rs 10 crore (approx $1.6 million) for the quarter.
Sangeeta Pendurkar, 51 years, holds a graduate degree in Pharmaceutical Sciences & a management degree in Marketing. She was last associated with Kellogg as the Managing Director, India till June 2017. She has over 25 years of Marketing, Sales & General Management experience, spanning across sectors of packaged foods, beverages, financial services and pharmaceuticals.
Pendurkar has also been listed in Fortune's most powerful women in business for 4 consecutive years from 2011-2014.
ABFRL altogether hosts India's largest fashion network with over 7000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

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