Salman Khan's Being Human to strengthen online, offline presence

By

Maverick Martins

Published
May 18, 2018

Bollywood actor Salman Khan's Being Human brand, owned by Mandhana Retail Ventures Ltd, is planning to strengthen its online and offline presence this year which includes its own e-commerce website.

Being Human recently completed 5 years in the Indian market and will launch its own website. It will also scale up its offline operations through exclusive brand outlets, and enter Tier 2 & Tier 3 cities in India by opening 1500 point-of-sale (POS) outlets in next three years.

The brand will also launch new products and categories in the coming months.

Being Human Saurabh Singh, Head of Design Menswear, Being Human Clothing, told India Retailing, “This year we introduced a collection of fashion vest. In the near future we will be increasing our organic/ eco line and come up with a limited edition capsule collection. Currently, very few styles are made using certified organic cotton.”

Being Human brand was launched in 2012 by Salman Khan in collaboration with Mandhana Retail Ventures Limited. Being Human currently has 61 exclusive brand outlets, 204 shop-in-shops (SIS) and 61multi brand outlets (MBOs) across the country.

Being Human has physical stores in international markets like France, Fiji, Nepal, Mauritius and Middle East and it is also retailed through all leading e-commerce websites in India.