Salman Khan’s Being Human brand completes 5 years, to launch new label ‘Athleisure’

By

Maverick Martins

Published
Oct 23, 2017

Bollywood actor Salman Khan’s Being Human brand has completed 5 years in the market. The brand will be launching a new label ‘Athleisure’ and plans aggressive expansion to drive future growth.
 

“Being Human will soon have a new label called ‘Athleisure’. The brand is looking to aggressively expand its retail business in Tier 2 & Tier 3 cities in India. The expansion plan includes 1500 point-of-sale (POS) outlets in next three years,” the company said in a statement.
 
The brand, as part of its fifth anniversary celebrations, also launched #5YearsOfBeingHumanClothing campaign giving a platform to 'eight unsung heroes' to share their stories with the world. The campaign is shot by renowned photographer Prasad Naik and conceptualized by the agency Pulp.

Talking about the campaign Salman Khan in a statement said, “These heroes made me see the world through their eyes. Their constant effort to make a difference and create positive change is simply phenomenal. When I see so much selflessness, compassion and eagerness to do good for our society, especially in such young people, it is an absolutely great feeling.”
 
Being Human brand was launched in 2012 by Salman Khan in collaboration with Mandhana Retail Ventures Limited. Being Human currently has 29 exclusive stores, 24 franchise stores, 405 multi-brand outlets, shop-in-shops and four e-stores across the country.
 
The brand is also available in leading international markets such as Europe, Mauritius, the Middle-East and Nepal with one exclusive store in Bordeaux, France.