SKorea's Samsung, Giorgio Armani team up

SEOUL, Sept 23, 2007 (AFP) - Samsung Electronics said it agreed Sunday, September 23rd to develop new premium electronic products with Italian luxury goods designer Giorgio Armani.


Samsung employees unveil the SCH-B600 mobile phone in 2006
Photo : AFP

Under the business tie-up the two firms would jointly develop mobile phones, flat-screen televisions and other electronic products, it said in a statement.

The "Giorgio Armani-Samsung luxury mobile," the first of the jointly-developed products, will be unveiled during a Giorgio Armani fashion show in Milan, Italy, on Monday, it said.

An "Armani/Casa-Samsung luxury LCD television" under joint development was also ready to be unveiled in January 2008, it added.

"This powerful partnership will match great design with leading technology to ensure performance is as impressive as appearance," said Yun Jong-Yong, vice chairman of Samsung Electronics.

South Korea's LG Electronics has already teamed up with Italian luxury goods designer Prada to develop a mobile phone.

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