Russian brand Acoola enters Indian market with Saamag Group

By

Maverick Martins

Published
Sep 27, 2017

Concept Group, a subsidiary company of Sistema JSFC has partnered with India’s Saamag Group to bring the Russian kids brand Acoola to the Indian market.

Acoola opened its first store in Logix City Center Mall, Noida (U.P) and has plans to add 10 more by next year across all metro cities in the country. The company is also in talks with leading online firms like Myntra.com, Jabong.com and TataCLiQ.com to add the brand to its portfolio.
 
CEO of Concept Group, Emin Rustamov said in a statement, “We are excited to bring Acoola, one of Russia’s most loved brands of clothing, footwear, and accessories, to India. The Russian retail brand is specially known for its strong appeal and connects with kids aged between 2 to 14 years. With over 260 Acoola stores already operational in Russia, the company has now drawn extensive plans to go international, with India being one of the key markets for the brand. Our plan is to open at least 10 stores in India over the next one year.”

Chairman Saamag Group, Dinesh Pandey adds, “This is a win-win opportunity both for Samaag and the Concept Group, as we have an international apparel company at one end, partnering with a strong Indian partner who understands the domestic retail landscape."
 
Acoola is a popular brand of clothing, footwear, and accessories for kids aged 2 to 14 years old from Russia. Its products include daily, school, and holiday attire of the greatest varieties of looks and styles, as well as a broad selection of accessories, footwear, linen, and sock wares.