Published
Aug 21, 2018
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Ritu Kumar names Aditi Rao Hydari as face of its 'Beautiful Hands' line

Published
Aug 21, 2018

Bollywood actress Aditi Rao Hydari will be named as the face of veteran designer Ritu Kumar’s Autumn-Winter 2018 collection line titled 'Beautiful Hands'.
 

Ritu Kumar names Aditi Rao Hydari as face of its 'Beautiful Hands' line - Ritu Kumar


Ritu Kumar’s ‘Beautiful Hands’ line features a range of boho-chic kurta dresses, tunics and jacket style kurtas with unique prints like patola and ikat on easy-to-wear silhouettes.
 
Commenting on the appointment of Aditi, Amrish Kumar, Marketing Head, said “The Ritu Kumar woman is constantly evolving. She possesses an innate sense of self, is strong, resilient while also being sophisticated, refined and stylish. She's earthy and has an effortless, understated grace about her. The women who have fronted the Ritu Kumar campaigns are very organically an extension of these qualities."

Aditi added, "I've spent a lot of time growing up at the Kumar's house. It was filled with the most amazing things - like a museum. The collaboration came around very organically. Ritu Kumar has a revival instinct that's being made cool for our generation”.
 
Ritu Kumar has been running her eponymous label for over 40 years after starting it in a small village near Kolkata. Kumar, who specialises in bridal and traditional wear, currently has 14 flagship stores across India as well as an e-commerce store.

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