Ritu Kumar launches new campaign with Nimrat Kaur

Leading Indian designer Ritu Kumar has launched her new latest campaign for her latest Autumn-Winter 2017 collection featuring Bollywood actress Nimrat Kaur.


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The collection titled, "Urban Gypsy" has been inspired by the rich textile heritage and craftsmanship of Asia. It is a reflection of attempts to combine the glamorous sensibilities of a sophisticated world traveler with the down-to-earth ease of a stylish nomad.
 
"Ritu Kumar has since inception been closely connected to the psyche of Indian women. It has been a part of all our journeys. A connection is intrinsic. The brand has come a long way and is representative of today's Indian women. It is an honour for me to represent the movement and identity that Ritu Kumar is," said Kaur in a statement.
 
Amrish Kumar, CEO of the brand, said, "The collection is designed keeping in mind the wearer's background and lifestyle, women who appreciate the rich textile heritage that we have and are on the move for either work or leisure. Nimrat Kaur, with her individual achievements and global appeal, was a natural choice to represent this collection."
 
Photographer Bikramjit Bose and videographer Christina MacGillivray have shot the campaign with Nimrat.
 
Ritu Kumar is one of India’s foremost designers. Kumar has three main labels, Label Ritu Kumar for western and ready to wear, Ritu Kumar for traditional wear, and Ri Ritu Kumar for bridal and occasion wear. Her labels are available in over 14 cities in India as well as on the brand’s own e-commerce site.

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