Revlon announces Love Is On Million Dollar Challenge

By

Obi Anyanwu

Published
Jul 31, 2015

Revlon on Thursday announced its Love Is On Million Dollar Challenge, the second phase of its philanthropic platform designed to have a greater impact on women’s health initiatives.

The challenge invites charities dedicated to women’s cancers, heart disease and diabetes to participate in an online fundraising challenge where the winner will win an additional $1 million donation from Revlon.

“It is Revlon’s mission to inspire positivity and love. With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives,” said Lorenzo Delpani, CEO of Revlon. “We hope this challenge will not only ignite the passion that the public has for their favorite causes, but empower a diverse group of non-profits that are making a real difference in women’s lives,” added Delpani.

Revlon is partnering with charitable crowdfunding website, CrowdRise, to host this challenge that will begin on September 21, 2015. Charity entrants can head to the CrowdRise, Revlon Challenge website to complete an application for a chance to compete in the challenge.

The first prize winner will receive the $1 million donation and the runner up will be awarded a $250,000 donation.