Reliance partners with Proline to strengthen foothold in sportswear market

​Reliance Industries Limited (RIL) has entered in a partnership with sportswear brand 'Proline' to co-brand a range of sports apparel products by using its 'Relan' fabrics. With the partnership, Reliance is looking to tap into the booming sports apparel industry.
 
Reliance partners with Proline - Proline India - Facebook

Proline will now use RIL's 'Relan Kooltex' and 'Relan FreeFlow' fabrics to manufacture garments with special properties of odour free and quick dry.
 
"We are proud to provide Relan technologies to 'Proline' so that the Indian sports loving youth are assured of comfortable, durable, quality products. We at Reliance put thrust on developing technologies and products that brings smiles on the face of end customers," Gunjan Sharma, CMO - Polyester Business, RIL said in a statement.
 
“The active, sportswear segment has a 10-15 per cent, or Rs 2,500 crore market share of the Rs 250,000 crore Indian apparel industry. This partnership will help us establish strong foothold in the fast growing sportswear market,” it said.
 
Reliance Industries Ltd (RIL) had launched polyester brand Relan last year with an aim to provide fabrics to the fashion brands in the country.

The brand had signed agreements with leading Indian companies from across the country.

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