Reliance partners with Anita Dongre to launch 'The Earth Tee'

Reliance Industries Ltd (RIL) have collaborated with fashion designer Anita Dongre to launch a special eco-friendly t-shirt called ‘The Earth Tee’ on the occasion of World Environment Day.
 
Reliance partners with Anita Dongre to launch 'The Earth Tee' - Reliance Industries Ltd (RIL)

The special t-shirt has been created by the designer using processed and recycled pet bottles which were disposed of at the last edition of IMG Reliance's Lakme Fashion Week.
 
"Reliance is committed to ensure environmentally sustainable and responsible operations to achieve highest standards of excellence. The 'Fashion for Earth' is our endeavour to make people participate in our efforts to conserve environment and the planet," an RIL spokesperson said in a statement.
 
"The Earth Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion. The initiative is launched to celebrate the initiation of this long-term relationship, as we decided to jointly promote The Earth Tee with Anita Dongre and Lakme Fashion Week as partners," the spokesperson added.
 
Reliance with its ‘Fashion for Earth’ program wishes to drive awareness pertaining to sustainable fabrics, fashion and living.
 
The limited edition t-shirt has also been presented to celebrities, selected by IMG Reliance & Anita Dongre, urging them to join the ‘Fashion for Earth’ movement.

Copyright © 2018 FashionNetwork.com All rights reserved.

Fashion - Ready-to-wearCollectionCampaigns
NEWSLETTER SUBSCRIPTION