Published
Jul 6, 2018
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Reliance Industries to create an online-to-offline retail platform

Published
Jul 6, 2018

The Chairman and Managing Director of Reliance Industries, Mukesh Ambani, announced on July 5 that the business has a major growth opportunity to create an online-to-offline retail platform.


Mukesh Ambani, announced that RIL has a major growth opportunity to create an online-to-offline retail platform - Jio- Facebook


At Reliance Industries’ 41st Annual General Meeting (AGM), Ambani said as reported by IANS: “We will integrate the physical and digital marketplaces in a uniquely collaborative Bharat-India Jodo enterprise.”

Ambani explained that the new retail platform will use technology including “augmented reality, holographic technology and VR [virtual reality] devices,” and will bring together customers from many of the group’s subsidiaries. The customer base for the new platform, according to Ambani, will bring together Reliance Retail’s 35 crore customers, Jio’s 21.5 crore users, five crore from Jio’s “Giga-Homes”, and three crore small merchants and shopkeepers.

Ambani described the new project as “a hybrid, online-to-offline new commerce platform” which would create a huge growth opportunity for the group.

“We shall create this by integrating and synergising the power of Reliance Retail’s physical marketplace with the fabulous strengths of Jio’s digital infrastructure and services,” said Ambani. ““We will invest in the best data analytics engines using artificial intelligence to bring a powerful offering to all consumers, merchants and small businesses.”

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