Rannvijay Singh launches fashion label Disrupt

By

Isabelle Crossley

Published
Apr 12, 2018

The celebrity Rannvijay Singh, of Roadies fame, has launched Disrupt, a clothing label that reflects his personal style.

Rannvijay Singh has been in the media on multiple occasions for his personal style and the celebrity has decided to market it to his fans with a new venture. The clothing label Disrupt caters to both men and women and specialises in casual wear. T-shirts, joggers, and hoodies make up the collection which also includes denim items which are influenced by street style.

“Fashion should always be effortless yet cool,” said Singh in a statement about his brand. “There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them. We believe we have stayed true to the brand name by playing around with colours, graphics and styles in a way that is perfectly relatable to our target audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all.”

Singh founded the brand in collaboration with Kumar Doshi. The brand will soon be available online through a dedicated e-commerce store as well as on the major multi-brand online marketplaces. Items are prices in the upper end of the value section of the market.