Puma India signs to DDB Mudra Group

Puma has joined the DDB Mudra Group making the business its creative partner in India which will henceforth make it responsible for Puma’s marketing and communications strategy in the country.

Puma has joined forces with DDB Mudra Group for its India marketing strategy - Puma- Facebook

Puma is currently the fastest growing sports and lifestyle brand in India where it retails sportswear garments along with in 120 other countries. In order to further expand the brand, Puma has made a partnership with DDB Mudra Group, part of DDB Worldwide Communications Group, one of India’s largest integrated marketing, communications, and services networks. This deal will see DDB Mudra Group formulate the both creative strategy and execution of Puma’s future marketing campaigns.

Puma India’s Managing Director, Abhishek Ganguly said about the new partnership: “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

The President and Managing Partner for DDB Mudra South, Ranji Cherian, was equally positive about the partnership and said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.” Cherian will lead the marketing strategy along with Vishnu Srivatsav, the Creative Head of DDB Mudra South.

In addition to forming this new partnership, Puma has also recently brought in a new brand ambassador. Virat Kohli, the Indian international cricketer, now represents Puma along with Chitrangda Singh among others.

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