PrettySecrets to ramp up offline expansion, aims to break even by October 2018

By

Maverick Martins

Published
Apr 24, 2018

Fashion lingerie brand PrettySecrets is looking to expand its offline presence rapidly by opening exclusive brand outlets and retail counters across the country.
 

The brand plans to open 60 exclusive brand outlets and partner with distributors for another 600 retail counters by the end of this year. The company aims to break even by the end of the second quarter i.e. October 2018.
 
"After starting out as an online brand we entered offline retail last year. We are looking at expanding this channel. We are looking at having 60 exclusive brand outlets by end of this year. We are also increasing the number of retail counters where our products are sold to over 600," Pretty Secrets Founder & CEO Karan Behal was quoted as saying by news agency PTI.

Behal said the company is expected to break even by October this year and may also look at overseas foray this year.
 
PrettySecrets was founded in 2011 in Mumbai and the brand now has over 1,200 products in its portfolio. The brand’s product range diversified from just lingerie in 2012 and now includes nightwear, active wear, and swimwear.
 
PrettySecrets at present has 23 exclusive brand outlets and sells through 6 distributors in about 250 retail counters.