Published
Mar 14, 2018
Download
Download the article
Print
Text size

PrettySecrets to open 300 stores by 2019 end

Published
Mar 14, 2018

The Mumbai-based lingerie brand PrettySecrets has just opened a store in Siliguri as it aims for 300 store openings by the end of 2019.


PrettySecrets has just opened a store in Siliguri as it aims for 300 store openings by the end of 2019 - PrettySecrets-Facebook


PrettySecrets currently has a total of 19 stores located in 10 states across India. The brand had previously announced that it aims to reach a total of 100 brick and mortar stores by the end of 2018 and now aims to reach a total of 300 by the end of 2019. The brand also sells through 350 trade stores located around India and the plan is to reach a total of 1,500 trade stores by the end of 2019.

The most recent PrettySecrets store opening took place on March 7 in Siliguri’s Vega Circle Mall, West Bengal. The store opened with a party including snacks and refreshments and was the first store for the brand in the area.

As the brand is also increasingly pursuing an omni-channel retail strategy, increasing its online presence is also scheduled for the next two years. Online sales are expected to contribute between eight and ten percent by 2020 and they currently stand at between one and two percent.

PrettySecrets was founded in 2011 in Mumbai and the brand now has over 1,200 products in its portfolio. The brand’s product range diversified from just lingerie in 2012 and now includes nightwear, active wear, and swimwear.

Copyright © 2024 FashionNetwork.com All rights reserved.