PrettySecrets launches AW17 collection

By

Maverick Martins

Published
Dec 7, 2017

Indian lingerie brand PrettySecrets has launched its latest Autumn/Winter 17 collection that will feature lingerie, nightwear, activewear and swimwear.

PrettySecrets new range will include pyjamas, shorts nighdresses, sleepshirts with a wide variety of swimsuits, bikinis, tankinis in a host of colours and prints. The new collection is targeted at women between the age group of 18 to 35 years.

 “It’s a collection that is definitely meant for today's fashion conscious women who wants to take on the world by her confidence that reflects from the inside out,” the company said in a statement.

PrettySecrets a relatively new brand in the Indian lingerie segment has quickly managed to make a mark by foraying into the brick and mortar space this year. The company made the transition from an online to offline firm this year with rapid expansion adding 15 stores across the country in less than 8 months.

PrettySecrets founded by Karan Behal in 2011 is looking to further expand its base in India by adding 10 more exclusive stores in the coming months.

The brand with a portfolio of over 1200 products currently has over 15 stores in across 7 states and an e-commerce website which caters to the other markets.

The AW 17 collection is available on www.prettysecrets.com and also at all PrettySecrets outlets across the country.