Published
Oct 17, 2017
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Pratima Pandey signs MoU with Indian Government to support traditional weavers

Published
Oct 17, 2017

Pratima Pandey, the designer behind the label Prama, has signed a Memorandum of Understanding (MoU) with the Indian Government stating that she will work to support traditional Indian weavers and textile producers.

Pratima Pandey signed a MoU with the Indian Government to support traditional weavers - Prama- Facebook


Pandey said about her recent MoU: “I just signed a MoU with the government to uplift Indian textiles. I said 'I am an expert in chanderi'. They asked me to go beyond that so, I started using maheshwari.” This will see Pandey continue her work with traditional Indian textiles and increase her support to weavers. The MoU is part of the government’s “Make in India” campaign which is encouraging the production of consumer non-durables (among others) in the country and promoting home-grown Indian crafts.

“We are not a fashion country, we are textile country... a country which celebrates whatever we do so, let that happen," Pandey said. "Fancy is great, but this [weaving] is also an art… There are things that we have to know that we have it. It's just that now we need to go out and tell the world that we already have it so please don't hamper it.”

Pratima Pandey’s brand, Prama, recently showed its spring/summer 2018 collection at Amazon India Fashion Week (AIFW) on October 13. The show, entitled “Leela”, featured both traditional and fusion wear as well as floral embroidery and soft, floaty shapes. 

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