Peter England partners with IPL club Chennai Super Kings

By

Maverick Martins

Published
Apr 12, 2018

Peter England, menswear brand from Aditya Birla Fashion and Retail Limited has joined hands with Indian premier league club Chennai Super Kings (CSK) as the official style partner for the season.
 

As part of the partnership, the fashion brand will style the CSK players and its cheerleading team for the season. The brand will also introduce an exclusive range of CSK merchandise at its stores which will include t-shirts and accessories and will be available at select Peter England exclusive stores.
 
"We are happy to associate once again this year with Chennai Super Kings to celebrate the spirit of cricket and take the brand closer to a larger audience. Our new range reflects the ethos of this partnership and is a celebration of the sport. Besides this, Peter England's revamped wardrobe for the youth offers an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear," Manish Singhai, Chief Operating Officer, Peter England said in a statement.

"Peter England epitomises the spirit of Chennai Super Kings in the manner it has earned the trust of millions of Indians by consistently delivering quality to grow into a much-loved and one of the largest menswear brands in India," said KS Viswanathan, Chief Executive Officer, Chennai Super Kings.

Peter England is one of India’s largest menswear brands from Aditya Birla Fashion and Retail Ltd. (ABFRL) and has over 600 exclusive stores, 2000 multi-brand outlets across 350 towns.