Published
Jul 17, 2017
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Paytm Mall to delist more than half its seller base in new focus on quality

Published
Jul 17, 2017

When Paytm launched its e-commerce venture Paytm Mall in February this year it had categorically stated that it will onboard quality sellers to compete with the biggies of India’s e-commerce industry, however within a few months of its operations the firm is now looking to get rid of sellers as they do not meet the necessary guidelines.


Paytm Mall



It looks like to onboard sellers initially the company was lenient with the process and now trying to get their act together by cleaning up the platform.

The Alibaba backed Paytm Mall is currently in the process of delisting more than half of its seller base. The company which has 140,000 sellers on its platform is delisting over 85,000 sellers and their products, which failed to meet its strict quality standards because of the new guidelines.

Paytm Mall currently has about 68 million products listed from 140,000 sellers, and a network of 17 fulfilment centres and about 40 courier partners. The delisting process will leave the firm with only 55,000 quality sellers.
 
The company is all prepared on onboard new quality sellers who will have go through a stringent process to get on board the online marketplace and the company will be adding 3,000 people to its workforce to form a network of agents who’ll be able to connect with quality shopkeepers across the country and help put their catalogues online.
 
The company has made it mandatory for sellers to furnish brand authorization letters. The sellers will undergo strict quality and service audits that will include their registration number, shop location, shop photos and GSTIN among others to list their products on the platform.

Chief Operating Officer – Paytm Mall, Amit Sinha in a statement said, “Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise. We will work closely with existing sellers, and continue onboarding further. This will help us offer a superior consumer experience.

The company currently has 350 agents who are reaching out to shopkeepers across the country.
 
 
 

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