Paytm Mall partners with Red Tape, expects Rs 500 crore business in 2018

By

Maverick Martins

Published
Feb 15, 2018

​Paytm’s e-commerce entity Paytm Mall has partnered with leading footwear brand Red Tape to expand its offerings in the omni-channel space and cater to a wider set of consumers across the country. 
 

Paytm will be reaching over 50 Red Tape stores by year end and expect to generate business of over Rs 500 crore during that period from its online and offline sales.
 
"Through this initiative, we bring physical shopping experience of our online range combined with online discounts, prices, and Paytm Mall offers. We are confident this will help us reach a wider consumer base, and simplify the lives of our customers,” Shuja Mirza, President of Red Tape said in a statement.

The e-commerce firm is also looking to partner with more retail brands to further scale up its product offerings through the omni-channel model with the help of latest technology.
 
“We are excited to announce the launch of a new model of retail which combines the best of online and offline experiences seamlessly. We want to provide a best in class in-store experience wherein users can browse the entire catalog available from a brand and be able to pick up products from the shop or get them delivered to their doorstep on the same day," Amit Sinha, COO of Paytm Mall said in a statement.
 
"We will also offer this technology to traditional retailers to help them transform into the digital age. We are confident this will prove beneficial for brands as it combines offline stores, warehouse, and fulfilment hubs into a single place thereby enabling them to offer an enhanced experience to shoppers,” he added.