Paytm Mall eyes $4 billion GMV by 2018

By

Maverick Martins

Published
Aug 30, 2017

Alibaba-backed Paytm Mall is targeting a gross merchandise value (GMV) of $4 billion by the end of this year and as a result boosted its mobile app by featuring 1,000 brand stores and 15,000 brand-authorised retailers selling over 65 million products.

GMV is the total value of merchandise sold on the site over a given period of time. Paytm has scaled up its business by adding offline sellers on the platform and giving them the necessary support to meet the above GMV target.
 
Paytm’s e-commerce vertical had recently infused $5 million (Rs 32 crore) to strengthen its online to offline model. Paytm Mall is investing heavily in technology as it believes that through it, shopkeepers can leverage the power of mobile and generate additional sales through the Paytm Mall platform to increase their business.

The new app will help customers browse brand stores and place an order, which will then be delivered by their nearest brand-authorised local retailer.
 
"There are two broad business models for ecommerce: One is to become the technology partner of every retailer and second is to be a large retailer yourself," in a statement said Amit Sinha, COO, Paytm Mall.
 
"Our approach supports the first business model. We believe working with a million retailers is a much bigger purpose than creating one single, large online retailer,” Sinha added.
 
Paytm Mall, which is run by Paytm E-Commerce, was launched in February.