Patanjali plans 5,000 crore rupee investment to set up new production units

By

Isabelle Crossley

Published
Oct 9, 2017

As Patanjali Ayurved plans a huge retail expansion this fiscal year, the company’s Managing Director has also announced that they will also invest heavily in new production units in India.

Patanjali Ayurved has strongly aligned itself with the Indian government’s “Make in India” campaign and has been rolling out cosmetic, lifestyle, and personal care products using ingredients both native to and produced in the country since its inception. Moreover, Patanjali’s new “Swadesh” clothing lines are manufactured in India and the brand has a strong nationalistic standpoint. A part of this brand philosophy and indeed strategy, Patanjali will roll out a large investment into setting up new production units in the country which will create jobs and increase production of their “made in India” products.

The company’s Managing Director, Balkrishna, said about where they are looking to set up units: “We are exploring possibilities to set up units in Madhya Pradesh, Maharashtra, the North-East, Jammu and Kashmir, Uttar Pradesh, Rajasthan and Andhra Pradesh.” The investment the company will make in these units will total 5,000 crore rupees (approximately 752 million dollars).

Patanjali is currently setting up a production unit in the Pithampur industrial area of Dhar district and Balkrishna commented: “Hopefully, the food processing unit will start production by March 2018 with an investment of Rs 500 crore.” Moreover, along with increasing production across the board on their product lines, Patanjali aims to launch more social projects. For example, Balkrishna said: “If the government provides us land, we will also set up a cow shelter in the state.”