Patanjali: Ramdev delays Kimbho launch again

Patanjali, run by Baba Ramdev, has again delayed the launch of its messaging app Kimbho due to continued security concerns.


Patanjali has again delayed the launch of its messaging app Kimbho due to continued security concerns - Patanjali- Facebook

After previously pulling the Kimbho app due to personal data security issues, Patanjali has again pushed back the app’s launch from its deadline of August 27.

“We inform you that trials, review and upgradation is in process to make Kimbho [the] most safe, convenient and secure...We will announce new date of official launch asap," tweeted Patanjali’s managing director Acharya Balkrishna.

Kimbho is designed to be a rival messaging app to current international competitors such as WhatsApp. The app is “Made in India,” following the ethos of the Patanjali brand.

However, security concerns have not yet been resolved. The app, which was previously called Bolo, first launched on May 30 but had to be taken down within the first 24 hours as cybersecurity experts deemed it unsafe to use.

Kimbho, which means “what’s going on” in Sanskrit, is designed to support text messaging and video chat as well as ghost chatting and message auto-deletion services among others. The app will be a major foray into the digital space for Patanjali, which built its empire by retailing fast moving consumer goods, especially in the health and beauty section of the market.

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