Padma Lakshmi collaborates with Mac for capsule collection

The Indian celebrity Padma Lakshmi has collaborated with the beauty brand Mac for a capsule collection that features a range of gold packaged makeup products.

Padma Lakshmi has collaborated with the beauty brand Mac for a capsule collection - Padma Lakshmi- Facebook

The capsule collection features ornate gold packaging with Mac’s logo next to the name “Padma” in a cursive font.

Products include a “power point eye pencil”, eyeshadow palette, blush compact, and several lipsticks. The collection also features a selection of makeup brushes including both flat and angled eyeshadow brushes and a soft blush brush. The collection’s overall theme is jewel toned metallics.

Lakshmi, the muse for the collection, shared an image of the collection on her social media sites on January 11, writing, “So excited to finally share my collaboration with Mac Cosmetics.”

Mac’s collaboration with Lakshmi is a testament to the rise of the international beauty industry in India. With e-commerce beauty retailers such as Nykaa and Purplle bringing international makeup brands to an increasing number of addresses in the country and expanding their distribution networks to include Tier 2 and 3 cities, 2017 saw global beauty brands more easily available than ever before. It appears that the beauty industry in India will continue to grow in 2018 and collaborations such as this one show that the global market is taking note. 

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