PC Jeweller to launch campaign with its brand ambassadors Akshay Kumar, Twinkle Khanna

PC Jeweller, India’s leading jewellery brand will launch their new campaign featuring Bollywood actors Akshay Kumar and Twinkle Khanna which is expected to go on air from October 12.

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The jewellery major had signed the star couple as its brand ambassadors to enhance its national presence and consumer trust in the market last month. The company has earmarked Rs 100 crore for the current fiscal on all its marketing activities.

Balram Garg, Managing Director PC Jeweller in a statement said “We are happy to associate with the star couple that truly encapsulates love and illustrates the brand's legacy of class and elegance. Our campaign with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.”

Akshay Kumar and Twinkle Khanna added, “It has been an absolute pleasure to be a part of the PCJ family and we are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust. We look forward to being a part of its fascinating growth journey in India”.

The promotional campaign featuring the couple is expected to go on air from October 12. It showcases the love and bond between the couples, which is strengthened with the jewellery gifts exchanged between them.

The brand currently has a presence in 84 showrooms across 67 cities & 20 states and has plans to add six new showrooms across India as a part of its expansion strategy.

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