Outhouse Jewellery collaborates with Pakistani Mahgul couture

By

Isabelle Crossley

Published
Oct 18, 2017

The Indian Jewellery label Outhouse showed their new bridal line at Pakistan Bridal Fashion Week (PBFW) on the runway of the Pakistani couturier Mahgul. The two brands are collaborating for a shopping event this month.

In this rare collaboration between Indian and Pakistani designers, the bridal collection by Outhouse, entitled Enlace, was styled with Mahgul’s bridal ensembles for a collaborative runway show. Outhouse first debuted their jewellery in Pakistan in 2014 but this is their first time working with Mahgul and their first time showing their new bridal collection in Pakistan. Outhouse Jewellery launched their bridal line in September this year and the collection has a white theme with pearls and clear crystals taking centre stage.

Outhouse’s Enlace collection, along with their Borla collection, is also available from October 16 to 18 in Mahgul’s Lahore Bridal Studio where the Pakistani designer’s Darya collection is also on show. Kaabia Grewal, one of Outhouse Jewellery’s Co-Founders, said “Mahgul is very renown[ed] in the couture space, and she felt our jewellery really went well with her collection.” Grewal also praised the Pakistani market and remarked that they are “not price conscious, they're very mature and design-focused.”

Grewal also appreciated having the opportunity to show the brand’s jewellery in another light and said: “With our shows in India, we land up pairing so many pieces together that the consumer doesn’t know how to style it. The way it was styled at Mahgul's show, that’s the way you and I would wear it. In the costume jewellery space, it’s very important for the buyer to see the whole look.”