Online fashion platform Fynd debuts omni channel product

Fashion e-commerce platform Fynd has launched Fynd Store, which is designed by installed within apparel retailers, showing all products offered by the retailer. When a shopper is not able to find a particular garment instore, they can browse through an instore screen for out of stock products and select the garment, which will be delivered by Fynd.

According to Fynd, since a brand is able to keep only 40 per cent of its available stock in a normal sized store, it often loses 10-15 per cent of the sales due to unavailability of the desired size and colour.

“An unsatisfied customer will obviously move to the next store as there are a plethora of other stores available to them. Fynd Store, an in store screen, has been designed to eliminate this loss in sales by enabling customers to browse through all the products a brand offers through an in-store screen,” the e-commerce platform said.