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Published
Mar 21, 2018
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Nykaa's Falguni Nayar describes her journey

Published
Mar 21, 2018

Nykaa's founder Falguni Nayar is continuing to expand her Nykaa private label’s product lines as she aims to stay ahead of the market and recently launched a new range for the Nykaa private label.

Falguni Nayar is continuing to expand her Nykaa private label’s product lines as she aims to stay ahead of the market - Nykaa- Facebook


Falguni Nayar, who launched the Nykaa beauty e-commerce store in 2012, told Supraja Srinivasan of the Economic Times Bureau that she has always striven to stay ahead of the Indian beauty market and indeed ahead of her own business expansion in order to make the most of opportunities.

“I didn’t listen to people’s doubts over ‘yet another warehouse?’ or ‘yet another office?'" explained Nayar. “You always have to recruit people ahead to provide for scale. So having that confidence and recruiting ahead of growth was key.”

Nykaa has just released a new nail care product line that includes a range of nine nail polishes designed to aid nail health. Products include polishes with effects like “nail hardener” and “ridge filler” as well as matte and gloss top coats. A holographic nail polish collection has also just been released on the brand’s e-commerce site and the Nykaa private label is also expanding its “Nykaa Luxe” more high-end range.

Nykaa’s private label products are popular for their highly competitive pricing, especially compared to foreign imports. As Nykaa has managed to grow into one of the largest beauty e-commerce sites in India, it has come at a time when both the online retail industry and beauty industry are swiftly growing in the country.

With Nykaa showing no signs of slowing down and the constant renewal of international labels in India, Nayar’s business may soon become an empire.

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