Nykaa expands product portfolio in Naturals segment

By

Maverick Martins

Published
Jul 19, 2018

Online beauty retailer Nykaa has strengthened its ‘Naturals’ portfolio with the addition of an exclusive line of pure cold pressed carrier oils products for hair, skin and nails.
 

With the demand for natural products rising in the Indian market, the addition of this new range of products is expected to give Nykaa a foothold in the natural care market in India.
 
Commenting on the Naturals line, Reena Chhabra, CEO, FSN Brands, the private-label arm of the beauty retailer Nykaa.com in a statement said, “The Nykaa Naturals Cold Pressed Carrier Oils comprise a range of luxurious and pure, plant-based extracts, which have gone through the most natural processes to deliver efficacious care.

“As our consumers demand gentler and efficient products, these are a natural direction for the brand to move towards, thus offering a curated range that provides head to toe solutions for hair, skin and nails,” she added.
 
Nykaa has been betting big on its private-label business and has been rapidly expanding across all verticals in its quest to attain profitability by the end of this fiscal. The company had recently launched an exclusive portal for men called Nykaa Man to cater to the men’s grooming segment.
 
The beauty etailer had entered the Naturals segment with the launch of essential oils and last added hand-crafted luxury soaps to its portfolio. Nykaa is planning to add face and hair products range to the Nykaa Naturals line in the coming months.
 
Nykaa currently has 17 brick and mortar outlets across India and aims to add more 38 stores by March 2019.