Nova names Jacqueline Fernandez as its global brand ambassador

By

Maverick Martins

Published
Jun 11, 2018

Bollywood actress Jacqueline Fernandez has been chosen as the first global ambassador of eyewear brand Nova. Jacqueline will endorse Nova’s latest range of lenses, powered sunglasses and frames across the globe.
 

Commenting on her association with the brand, Jacqueline in a statement said, “The brand effectively addresses the need of vision correction and protection without compromising on aesthetics, by combining high technology and high fashion."
 
"Besides that, lenses are equally important. When it comes to sunglasses, I opt for lenses which provide optimum UV protection from harmful sun rays along with polarization to block unwanted glares. As for spectacle lenses I prefer lenses which are light in weight and provide adequate protection from digital strain and ensures clear and comfortable vision,” she added.

“Jacqueline was found to be a perfect fit as brand ambassador as she is not just fashionable, but has also found fame in a short span of time,” said Lalit Kumar Gupta, Chief Business Officer of Vision Rx Lab for the flagship brand Nova.
 
"We are hopeful and sure that Jacqueline's association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general. We also wish Jacqueline the very best for her upcoming star projects," Gupta added.
 
Nova had entered the Indian market decade ago and currently retails in more than 25 countries worldwide.