Nirav Modi to expand in China with boutique in Beijing

By

Maverick Martins

Published
Apr 26, 2017

Asian luxury jewellery brand Nirav Modi is all set to expand its presence in the Chinese market with the launch of its first boutique at The Peninsula Beijing in Beijing, China.

Founder Nirav Modi stated that he had Chinese customers visiting his boutiques in New York, London, Hong Kong and Macau and the customers were changing the face of the luxury retail industry all over the world.

“They are sophisticated luxury buyers, with an eye for detail and craftsmanship. The boutique in Beijing is our first one in China and we have more boutique launches in China planned over the next few years,” he told the Economic Times.

The jewellery collections to be displayed at the Beijing boutique include the brand's iconic Embrace Collection, which features stretchable diamond bangles and rings; the Jasmine Collection, which features jewels with a proprietary diamond cut exclusive to the brand; and the Celestial Collection featuring jewels with solitaire diamonds uniquely set in a diamond halo.
 
Customers may also browse the Bridal Collections and the brand’s exquisite high-end jewellery collections at the boutique. Special jewels on sale will include the Spring Delight Necklace and Earrings worn by Zhang Ziyi at the Hong Kong grand opening event.