Published
Oct 9, 2017
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Nida Mahmood, Milind Soman to launch Deivee Collection at AIFW SS 18

Published
Oct 9, 2017

Designer Nida Mahmood will collaborate with Active Lifestyle brand Deivee by Milind Soman to showcase the Deivee collection on the opening night of the Amazon India Fashion Week Spring Summer 2018 on October 11.

Nida Mahmood to collaborate with Deivee for athleisure collection at AIFW SS 18 - Deivee-Facebook


The athleisure collection is made of four distinct lines, each representing a region of the country and takes inspiration from the rich culture, colours and textiles of the region.

"I believe the creative prowess of a designer coupled with a strong distribution system of a business house is a great combination for a success story. This is one such collaboration where two entities have come together to create a great product well suited for the Indian demographic," said Nida in a statement.

"We have always been at the fore front of ethical fashion and concious clothing. We always choose Organic cotton, and recycled fibres for our ranges. With this collaboration with Nida we continue to build on sustainability by keeping out truck loads of Plastic bottles away from landfills," said Darshan M, who founded Deivee along with Milind.

The collection has includes the first ever running sari suitable for all Indian women made with 100 percent recycled plastic bottles, quick dry technology and  anti-microbial features.
 
 

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