New label Diksha Khanna creates minimum waste fashion

The designer from Uttarakhand, Diksha Khanna, recently launched her eponymous label and is working to create minimum waste fashion.

Diksha Khanna is working to create minimum waste fashion in India - Diksha Khanna- Facebook

Khanna made her fashion week debut at the most recent edition of Amazon India Fashion Week with a collection entitled “The Urban Utopia” which is currently being sold in a number of multi-brand designer boutiques, the most recent being New Delhi’s Aza boutique. The collection was inspired by the “concrete jungle” of the city where small pockets of green can still be found, Khanna explained to Elle India.

One of the most notable pieces from the collection was a distressed denim sari that sums up Khanna’s traditional inspired yet modern aesthetic and was recently worn by the Bollywood celebrity Sonam Kapoor. Embroidery featuring clusters of plants was also present throughout the collection showing the importance of nature in Khanna’s designs.

Khanna is also working to create sustainable fashion and, in this capacity, is working to reduce waste. “We produce on a small scale to minimise wastage,” Khanna told Elle India. “We directly source our textiles from weavers, without any middlemen, to support local artisans and communities… our denim, too, is scrap fabric sourced directly from the factories and is fully hand distressed.”

Diksha Khanna graduated from the National Institute of Fashion Technology (NIFT) in New Delhi and then pursued a Master’s in Design at the University of Leeds in the UK. Following that, Khanna worked for the British luxury label Bunmi Koko and then returned to India to work for Wendell Rodricks for a year. Khanna’s experience in both the Indian and English fashion industry can clearly be seen in her fusion wear designs.

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