Neeru's opens its first store in Pune

Indian ethnic wear brand Neeru’s as part of its ongoing expansion plan has entered a new city with the launch of its first store in Pune.
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The new store is spread over 2000 square feet and located at the Phoenix MarketCity in Viman Nagar. Bollywood actress Karisma Kapoor inaugurated the store which houses the latest ethnic wear collections from the brand.
Neeru’s will be opening its 50 store this week at Mehdipatnam Road in Hyderabad. The company has plans to expand further this fiscal especially in Tier 2 and 3 locations as well as international expansion in Middle East and USA.
Commenting on the store launch, Avnish Kumar, Managing Director, Neeru’s in a statement said, “We are glad to announce Neeru’s launch at Phoenix MarketCity, Viman Nagar, Pune. We have decided to make our entrance with a 2000 sq.ft. store, which will act like a shop-in-shop for our sub brands too. We have a ‘mix-n-match’ and we will also showcase our kids’ range, Little Neeru’s here”.
Neeru’s launched in 1971 currently has 49 exclusive stores and around 30 multi brand outlets in more than 25 Indian cities with one in Dubai.

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