NYX opens first Indian flagship store in Mumbai

By

Isabelle Crossley

Published
Sep 4, 2017

On September 2, NYX opened their first Indian retail space at the Inorbit Mall in Malad, Mumbai, housing trained makeup artists and their cruelty-free makeup line.

Along with the launch of their first brick and mortar store in India, NYX cosmetics is launching over 1,200 new products in India that will be available in their new store. Some of these new products include the Lip Lingerie Liquid Lipstick and Total Control Drop Foundation which have both been doing well on the international market.

The NYX store also has in-house trained makeup artists who are available to show customers how to use their products, give makeovers, and hand out makeup tips and product suggestions to customers.

The store launched in India a year ago and is already available online on many of the big e-commerce multi- brand sites and on the e-commerce makeup giant Nykaa. The brand is also available at Shoppers Stop in Bandra, Mumbai, but had not yet had its own flagship store in the country.

The flagship store launched on September 2 and the launch party, Makeup Wonderland, hosted an array of Mumbai beauty bloggers and social media influencers who enjoyed the store’s photo area and tried out the newly-launched products. NYX makeup is cruelty-free, as is increasingly requested by global customers, including in India.