Myntra witnesses 100 percent growth in accessories category, expands brand portfolio

Online fashion retailer Myntra has claimed 100 percent growth in its accessories category and further eyeing 200 percent year on year growth on the back of expansion of its brand portfolio.
 
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The company has added premium watch brands like Daniel Wellington, Lacoste, Coach and Hugo Boss to its portfolio to cater to the growing luxury shoppers in the country which is expected to boost sales.
 
Myntra now has a large selection of over 30+ top global brands in the category and will launch a special campaign to promote their latest brands called ‘Myntra Maxcessorise’. The two day event will be held on February 7 and 8 with brands like Fossil, Daniel Wellington, Police and Tommy Hilfiger expected to participate in the event.
 
“Myntra has witnessed a 100% growth in this category over the last couple of years. The demand for premium brands is on the rise owing to some of the trendiest global collections and we foresee more and more shoppers opting for international brands in the months to come. With the addition of Lacoste, Coach and Hugo Boss among others, we are on our path to being the most preferred destination for watches in the country,” Ananya Tripathi, Head Sports & International Brands and Chief Strategy Officer, Myntra, said in a statement.
 
Rajiv Mehra, Regional Sales and Marketing Director, APAC Region, ILG Group, added “With the ongoing success in the Indian domestic market for the Police brand of watches, we are now ready to take the plunge in the growing online channel. With this objective in mind, we proudly associate ourselves to launch the brand, with the dynamic lifestyle and fashion online partner Myntra. This will help strengthen our presence in the online space and grow the brand to the next level."

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