Myntra to launch handloom brand in November

Flipkart owned online fashion retailer Myntra has partnered with the Ministry of Textiles and will soon be launched an exclusive handloom brand on its portal to support the handloom sector in the country. Myntra is also expecting its handloom ethnic wear for women to grow 10 times over the next one year.

The brand aims to revive the handloom sector in the country by giving an opportunity to weavers across the country to sell their products online to different target groups. India’s textiles minister Smriti Irani will officially launch the brand in November this year at an event in Bengaluru.
Ananth Narayanan, CEO, Myntra & Jabong, in a statement said, “It delights us to be a part of an initiative that is engaged in preserving our country’s rich textile and cultural traditions. We are also aiming to achieve a 10X growth in sales of handloom ethnic wear for women, over the next one year.”
Myntra has joined hands with leading brands like Biba, Raymond, W, Peter England, Welspun, Chennai Silks, Metro among others who have already committed to source handloom products from the weaver community to extend their support to this initiative.
The handloom brand will highlight India’s traditional crafts like Paramakudi, Chettinad, Upadda Jamdani Kuppalam, Mangalgiri, Venkatgiri, Mulkalmuru among others, of which Chettinad and Mulkalmuru are languishing art forms.
Myntra is expecting to become a profitable enterprise by the end of the current fiscal year. The company is investing heavily to scale up its offline ventures with brands like Mango, Roadster. Myntra along with its subsidiary Jabong and parent firm Flipkart are dominant players in the country’s booming online fashion market.

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