Myntra partners with designer Vikram Phadnis for exclusive collection

By

Maverick Martins

Published
Jun 26, 2018

Online fashion e-commerce major Myntra has collaborated with Bollywood’s favourite fashion designer Vikram Phadnis for an exclusive Green Carpet Line.
 

The exclusive collection was recently launched at the IIFA awards with a fashion show in Bangkok with Bollywood actors Radhika Apte and Diana Penty walking as showstoppers for the designer.
 
The IIFA Green Carpet Line features a collection of dresses encapsulating global green carpet looks that will be available to shoppers in India exclusively on Myntra.

“Our association with IIFA brings alive the confluence of Bollywood and fashion. Taking it one step further-we are pleased to launch our IIFA line which takes global red carpet fashion to the doorsteps of millions of shoppers across the country, giving them a first-hand opportunity to experience the latest in fashion, sooner than ever, in a statement said Gunjan Soni, Head, Jabong and CMO, Myntra.
 
Bollywood actress Kriti Sanon was also named as the IIFA ‘Style Icon of the year’ by Myntra.
 
Myntra began its partnership with IIFA last year with the IIFA Weekend 2017, as style partners for the first ever edition that was held in New York.
 
The e-commerce firm is looking enhance its visibility with the help of Bollywood in order to maintain its dominant position in the Indian e-commerce market.