Myntra looks to seal exclusive online deal for Ralph Lauren

Flipkart owned online fashion retailer Myntra is in discussion with premium US lifestyle products company Ralph Lauren for an online exclusive deal in India, the Economic Times reported citing sources.

Ralph Lauren

Both Myntra and Ralph Lauren did not respond to queries on the matter. Sources said that the New York-based fashion house Ralph Lauren is looking to sign two different dealers for its products in India - one each for the online platform and brick-and-mortar stores.
Earlier it was reported that the US company was in negotiations with Aditya Birla Fashion and Retail to allow the Indian company open Ralph Lauren-branded brick-and-mortar outlets through a franchisee agreement.
The first store for the New York based fashion giant, which was founded 50 years ago, is likely to open at the Emporio in Chanakyapuri, located in New Delhi’s diplomatic enclave.

Myntra, the country’s largest online fashion retailer that was acquired by Flipkart for $300 million in 2014, sells a host of global brands such as Nike, Puma, Levis, Wrangler, Arrow, Diesel, CAT, Harley Davidson, Ferrari, Timberland, and US Polo on its platform.

Earlier this year, Myntra announced it is acquiring the India brick-and-mortar chain of Spain’s Mango that was run by two India franchisees.
The online fashion segment in the country is currently estimated at $2 billion, and may expand to $20 billion by 2020 to become the single largest online category surpassing consumer electronics.

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