Myntra launches 'Myntra Insider' to boost traffic, customer engagement

By

Maverick Martins

Published
Sep 25, 2018

Online fashion platform Myntra has launched a loyalty program ‘Myntra Insider’ in order to boost traffic and customer engagement on its website and will offer a host of benefits to customers using the program.
 

Myntra is confident that the newly launched loyalty program will connect with the customers and expecting to touch 10 million users in the next one year.
 
The company is hopeful that by engaging with the consumers and rewarding them for spending more time on the platform will help boost sales. The rewards for users include early access to sales or points to purchase products coupled with experiences such as styling, fashion assistant, among others.

Speaking about the program, Ananth Narayanan, CEO of Myntra-Jabong, said, “Myntra Insider is our endeavour to engage deeply with our users and celebrate our fans.  We aim to encourage casually involved users to interact and indulge with Myntra and grow in their journeys to become our Icons.
 
“The uniqueness of our program is two-fold - our uniquely crafted experiences for our biggest fans and gamification of engagement through personalisation and interactivity. We aspire to have 10 million Myntra Insiders signed up over the next 12 months."
 
Myntra had earlier entered into a partnership with the marketing automation platform WebEngage as part of its user engagement strategy that aims to increase customer retention.