Myntra launches sportswear campaign

By

Maverick Martins

Published
Dec 9, 2016

India’s leading online fashion e-commerce player Myntra has launched a category focused campaign to reach out to the growing fashion segments in India and showcase its portfolio of sports apparel and footwear.

“Sportswear has been growing at 45% year on year and is one of the largest categories on Myntra. The sports campaign aims to unequivocally establish Myntra as the foremost destination for all your sportswear needs,” said Gunjan Soni, CMO & head of international brands business, Myntra said in a statement.
 
“A unique attribute for this category is need for advice and keeping this in mind we have added some features to assist customers while shopping. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign,” Soni added.

Myntra said it has also introduced features including Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements. There's also a feature called ‘assisted shopping’ where customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.