Myntra enters offline segment with launch of first ‘Roadster’ retail store

By

Maverick Martins

Published
Mar 17, 2017

Online fashion retailer Myntra has entered the offline segment with the launch of its first retail store for private label 'Roadster' in Bengaluru.

Roadster contributes 8% to the overall revenue of Myntra and is expected to achieve a run rate of Rs 1000 crore by FY 19, the company said in a statement.

The store has a built up area of 4000 square feet and is located on 100 feet road in up market Indiranagar. It includes video wall, controlled by shoppers through a futuristic, multi action touch interface to showcase the intricate details of Roadster products, provide an update on key international trends and communicate the brand story, the company added.

“The launch of the first physical store for Roadster is a milestone for Myntra. Roadster has witnessed phenomenal growth at over 80% YoY and is well on its way to achieving a run rate of 1000 crore by FY 19. Its entry into the offline segment will further boost its prospects. With this move, customers will receive an exceptional brand experience transformed by technology and a new avenue for shopping. This is our first step in curating an omnichannel presence and will be a major area of focus for us in the months to come,” said Ananth Narayanan, CEO of Myntra and Jabong.

The store is also equipped with multiple touch screen displays which provide data on key looks and the Roadster catalog, the company said.